SpringerBriefs in Business: Understanding Niche Markets in America

Guerzoni, Marco

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.​

Details

Published by: Springer

Publication Date: 2013-10-17

Format: Paperback

ISBN-13: 9783319019062

DOI: 10.1007/978-3-319-01907-9

Dimensions: 235cm x155cm

Pages: 63