{"product_id":"9783032349453","title":"Cognitive Commerce, Volume II Understanding Consumer Behaviour in the Era of AI and Machine Learning","description":"\u003ch1\u003eCognitive Commerce, Volume II\u003c\/h1\u003e\u003ch2\u003eUnderstanding Consumer Behaviour in the Era of AI and Machine Learning\u003c\/h2\u003e\u003ch3\u003eReason Masengu | Fungai Jacqueline Kiwa | Tatenda Chabata | Divaries Cosmas Jaravaza\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; text-justify: inter-ideograph;\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eThis volume – the second in a two-volume work - builds on the foundations established in Volume I by examining advanced applications of artificial intelligence and machine learning in consumer behaviour, marketing analytics and responsible digital commerce.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; text-justify: inter-ideograph;\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eCovering key topics, such as predictive analytics, behavioural economics, machine-learning models, social media analytics, chatbots, virtual assistants and responsible AI in marketing, it discusses how organisations can use consumer data to forecast behaviour, evaluate customer feedback, personalise marketing communication, strengthen engagement and improve strategic decision-making.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; text-justify: inter-ideograph;\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eChapters reveal how AI can support deeper understanding of consumer choices by combining data science with behavioural insights such as cognitive biases, bounded rationality, heuristics and decision-making patterns. Authors also examine how social media analytics can help entrepreneurs and firms in emerging economies track sentiment, understand market trends and respond more effectively to digital consumers. With an emphasis on ethical and responsible AI, the book addresses privacy, algorithmic bias, transparency, accountability, data protection and consumer trust, showing why AI-driven marketing must be both commercially effective and socially responsible. Taken together, the two volumes explain what cognitive commerce is and how it transforms consumer experiences; it demonstrates how cognitive commerce can be predicted, analysed, managed and implemented responsibly.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003eReason Masengu is an accomplished academic and researcher specialising in Marketing and Administration. He holds a PhD from North-West University, South Africa and is Senior Lecturer at Middle East College in Oman, and a Postgraduate Examiner at North-West University. He has authored numerous publications in reputable journals and presented papers at international conferences, contributing to fields such as green tourism, supply chain management, technology adoption in marketing, and sustainable supply chain practices. \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFungai Jacqueline Kiwa\u003c\/strong\u003e holds a PhD in Cultural Heritage and Information Technology and is Professor of Software Engineering at Chinhoyi University of Technology, Zimbabwe. Her skill set encompasses Artificial Intelligence, innovative IoT framework design, and proficient programming capabilities. She has a deep understanding of programming, software development, and system architecture.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eTatenda T. Chabata\u003c\/strong\u003e is Senior Lecturer\/Post Doctoral Fellow at UNISA, South Africa. He has a PhD in Business Management, specialising in digital marketing systems, from the University of Free State, South Africa. He is a dedicated Marketing and Communications professional, a practicing Associate Marketer in South Africa (AMSA) and The Marketing Association of South Africa (MASA). \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eDivaries Cosmas Jaravaza\u003c\/strong\u003e is Senior Lecturer at Bindura University of Science Education, Zimbabwe. He holds a PhD in Business from Witwatersrand Business School, South Africa, specialising in marketing, advertising, and cultural perceptions. He has taught a diverse range of subjects from financial accounting to social media marketing. He is a journal reviewer and research coordinator.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e11 December 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032349453\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":51324783231116,"sku":"9783032349453","price":179.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032349453","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}