{"product_id":"9783032336378","title":"Neuroeconomics and Tourist Decision Making Behavioural Foundations for Sustainable Tourism Planning","description":"\u003ch3\u003ePalgrave Advances in Managing and Marketing Tourism, Hospitality, and Events\u003c\/h3\u003e\u003ch1\u003eNeuroeconomics and Tourist Decision Making\u003c\/h1\u003e\u003ch2\u003eBehavioural Foundations for Sustainable Tourism Planning\u003c\/h2\u003e\u003ch3\u003eMarco Valeri | Skekhar\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Hospitality, Travel \u0026amp; Tourism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cdiv class=\"x_v1elementToProof\" data-olk-copy-source=\"MessageBody\"\u003eUnderstanding how tourists make value-based decisions is central to designing sustainable, competitive, and resilient tourism systems. This edited volume\u003cem\u003e \u003c\/em\u003ebrings together research at the intersection of neuroscience, psychology, and economics to illuminate the cognitive and emotional foundations of tourist behaviour.\u003c\/div\u003e\r\n\u003cdiv class=\"x_v1elementToProof\"\u003eAcross nine chapters and contributions from scholars in seven countries, this volume examines the neural, psychological, social, and technological drivers that shape tourist choices. Topics include tourist spending patterns, museum engagement among Gen Z, augmented reality adoption, ESG practices in tourism companies, AI-enabled behavioural analysis, religious and cultural tourism, genetic and epigenetic influences on travel decisions, and neuroeconomic mechanisms underlying sustainable tourism intentions.\u003c\/div\u003e\r\n\u003cdiv class=\"x_v1elementToProof\"\u003eBy integrating theoretical perspectives with empirical insights, the book offers a multidimensional understanding of how tourists evaluate destinations, allocate resources, and respond to sustainability cues. It highlights the implications of these processes for destination management, policy design, marketing strategy, and responsible tourism development.\u003c\/div\u003e\r\n\u003cdiv class=\"x_v1elementToProof\"\u003eThis volume is essential reading for researchers, policymakers, and practitioners seeking to deepen their understanding of tourist behaviour and to leverage neuroeconomic insights for more sustainable and value-driven tourism planning.\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv class=\"x_v1elementToProof\"\u003e\n\u003cstrong data-olk-copy-source=\"MessageBody\"\u003eMarco Valeri \u003c\/strong\u003eis Associate Professor of Organizational Behavior, Faculty of Economics, at Niccolò Cusano University, Italy. His research areas include sustainability and green practices, strategy implementation, knowledge management, family business, crisis management, information technology, and network analysis. He has chaired\/co-chaired and served on numerous PhD dissertation and master's thesis committees and has a long and extensive international academic experience and has held visiting positions at several universities. He is a member of several editorial boards of international tourism journals; and a reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management.\u003c\/div\u003e\r\n\u003cdiv class=\"x_v1elementToProof\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"x_v1elementToProof\"\u003e\n\u003cstrong\u003eShekhar \u003c\/strong\u003eis a doctoral candidate in management at the Faculty of Management Studies, University of Delhi, with a strong interest in creating shared value, sustainability, and responsible business practices. Currently he works as a Lecturer at the Jindal Global Business School, O.P. Jindal Global University. His research focuses on how organizations can create economic value while addressing social and environmental challenges. He has published research articles in reputed international journals and has presented his work at academic conferences. His work also covers areas such as tourism management, ESG performance, leadership, and business model transformation. He is particularly interested in examining how organizational strategies align business objectives with societal needs. His academic interests also include understanding how research findings can support managerial decision-making and policy discussions\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 November 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032336378\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":51033006964876,"sku":"9783032336378","price":0.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032336378","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}