This book offers a comprehensive exploration of how geographic, institutional, and sustainability factors shape entrepreneurial opportunities in the global wine industry. Framed as a destination-first playbook, Vineyard Ventures compares twelve wine-producing nations—France, Italy, Spain, Portugal, Germany, Lebanon, South Africa, the United States, Argentina, Chile, Australia, and New Zealand—to uncover how terroir, cluster support, and sustainability infrastructure influence market entry, growth, and resilience for wine entrepreneurs.

Drawing on contributions from leading scholars in wine economics, entrepreneurship, and tourism, this edited volume presents a structured analysis of the entrepreneurial ecosystems within each country. Chapters follow a consistent format, mapping founder pathways, financing options, certification routes, and tourism channels, while linking these elements to brand positioning and risk management. A practical destination scorecard helps readers evaluate key factors such as regulatory complexity, climate risk, labor availability, and GI brand equity.

The book uses academic research as the basis for practical guidance, making it a valuable resource for entrepreneurs seeking to navigate the wine sector. It highlights the interplay between sustainability and profitability, offering tools to assess and compare destinations for launching or scaling wine ventures. Real-world case studies and comparative frameworks provide clarity and depth, while methodological approaches span qualitative analysis, institutional mapping, and strategic modeling.

Charbel Salloum is a Professor of Finance and Academic Director (M2 Finance and M2/MSc in ESG and Sustainable Finance) whose research covers sustainable finance, corporate governance, entrepreneurship, and leadership. Dr. Salloum combines academic leadership with consulting for organisations in Europe and the Middle East. His publication record and citations reflect broad engagement with governance and sustainability topics.

Léo-Paul Dana is a renowned academic in entrepreneurship, focusing on cultural, indigenous, and sustainable entrepreneurship. With extensive publications in leading journals, he bridges theory and practice, contributing to economic and community development worldwide. Dr. Dana expertise spans policy advising, editorial roles, and global collaborations in advancing entrepreneurial research and education.

Laura Broccardo is a Professor of Management at the University of Turin (Italy). Her work focuses on management accounting, digitalisation, sustainability and the circular economy, with published applications in the wine sector. Dr. Broccardo’s recent studies examine sustainability orientation and performance among Italian wine SMEs and the role of internal stakeholders and accounting in sustainability transitions.

Jean-Marie Cardebat is a Full Professor of Economics at the University of Bordeaux (France), where he specializes in wine economics, CSR and sustainable development, and international economics. Dr. Cardebat serves as President of the European Association of Wine Economists (EuAWE) and Associate Editor of the Journal of Wine Economics.

Kyuho Lee is a Professor and the Marketing, Wine Business, & Operations Management Area Chair at Sonoma State University. His academic focus includes brand management, consumer behavior, hospitality, and tourism management. Dr. Lee also serves as editor-in-chief for the Journal of Foodservice Business Research and co-editor-in-chief for Services Marketing Quarterly.