This conference proceedings examines the integration of sustainability into corporate strategies, exploring green tourism, environmental management, and eco-friendly innovations. Featuring papers presented at the 2025 Global Conference on Business and Economics (GLOBE) held in Sarasota, FL, USA, it includes case studies and research on topics such as sustainable supply chains, renewable energy adoption, and corporate social responsibility (CSR). Offering practical frameworks and evidence-based solutions to balance profitability with environmental stewardship, this book is a vital resource for scholars, researchers, academics, practitioners and policy makers interested in fostering sustainable growth in global markets.

Bhuvan Unhelkar is a Professor of Information Technology in the School of Information Systems and Management at Muma College of Business in the University of South Florida Sarasota-Manatee Campus, USA. His research focuses on big data strategies/AI, agile processes, and their application in practice. He has written over 27 books, chapters, and research papers.

Valentina Della Corte is Professor of Business Economics and Management in the Department of Economics, Management, and Institutions at the University of Naples Frederico II, Italy. She has authored numerous articles in specialized journals, chapters in contributed books and monographic works.

Cihan Cobanoglu is the Provost at Virscend University, Irvine, CA, USA. Previously, he served as Dean and the McKibbon Endowed Chair Professor of the School of Hospitality and Tourism Management in the Muma College of Business at the University of South Florida (USA). Dr. Cobanoglu is a Fulbright Specialist commissioned by the Fulbright Commission which is part of the U.S. Department of State’s Bureau of Education and Cultural Affairs (ECA) and World Learning. He also currently serves as the President of the Association of Global Educators (AGE). His research involves the use and impact of technology in the hospitality and tourism industry. He is the Editor of the Journal of Hospitality and Tourism Technology, the Editor of Journal of Global Business Insights, and co-author of six books and ten conference proceedings.