{"product_id":"9783032289131","title":"Reconceptualizing Emojis as a Universal Language in the Global South, Volume 1 The Evolution, Semiotics, and Cultural Dimensions of Emojis","description":"\u003ch1\u003eReconceptualizing Emojis as a Universal Language in the Global South, Volume 1\u003c\/h1\u003e\u003ch2\u003eThe Evolution, Semiotics, and Cultural Dimensions of Emojis\u003c\/h2\u003e\u003ch3\u003eShahid Minhas | Israel Fadipe | Abiodun Salawu\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eThis book offers a critical, grounded reexamination of emojis by turning analytical attention toward the Global South. Promoted as a “universal language,” emojis appear to transcend linguistic and cultural barriers, enabling rapid, symbolic expression across online platforms, yet this supposed universality is challenged when viewed through the lens of context and cultural specificity. Meanings attributed to emojis vary significantly across contexts, shaped by local languages, social norms, digital infrastructures, and histories of representation. And while scholarly interest in emoji communication is well-established, most existing research remains rooted in Euro-American contexts. This book interrogates how emojis are interpreted, adapted, and contested in diverse locations, including Nigeria, Zimbabwe, South Africa, Kenya, Tanzania, India, Malawi, Vietnam, Colombia, and Latin America more broadly. In these contexts, emojis function as tools of expression and as sites of identity negotiation, resistance, digital activism, and strategic branding.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-IN\" style=\"mso-ansi-language: EN-IN;\"\u003eShahid Minhas\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-IN\" style=\"mso-ansi-language: EN-IN;\"\u003e is Lecturer of Digital Communication in the Professional Communication program at RMIT University Vietnam, where he teaches and conducts research in digital communication, social media, and languages.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-IN\" style=\"mso-ansi-language: EN-IN;\"\u003eIsrael Ayinla Fadipe\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-IN\" style=\"mso-ansi-language: EN-IN;\"\u003e, PhD is a researcher in Indigenous Language Media in Africa (ILMA), North-West University, South Africa, and Lecturer at Augustine University, Ilara-Epe, Nigeria.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-IN\" style=\"mso-ansi-language: EN-IN;\"\u003eAbiodun Salawu\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-IN\" style=\"mso-ansi-language: EN-IN;\"\u003e is Professor of Journalism, Communication and Media Studies and Director of the research entity, Indigenous Language Media in Africa (ILMA) at the North-West University, South Africa.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e05 December 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032289131\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":49493435809932,"sku":"9783032289131","price":161.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032289131.jpg?v=1780619610","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032289131","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}