{"product_id":"9783032283252","title":"Portmanteaus A Critical Approach","description":"\u003ch1\u003ePortmanteaus\u003c\/h1\u003e\u003ch2\u003eA Critical Approach\u003c\/h2\u003e\u003ch3\u003eMaggie M. Werner | Star Medzerian Vanguri\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThis book explores the portmanteau as a popular language trend. A portmanteau is a lexical blend in which at least one of the two original words is shortened in the process of combination, such as brunch (\u003cem\u003ebreakfast\u003c\/em\u003e + \u003cem\u003elunch\u003c\/em\u003e) or motel (\u003cem\u003emotor \u003c\/em\u003e+ \u003cem\u003ehotel\u003c\/em\u003e). Although portmanteaus have a long history in the English language, they are experiencing a significant proliferation in online communication. The power of the portmanteau lies in its ability to bring concepts together both sonically and n writing. In doing so, portmanteaus carry the associations of their source words through multiple and shifting contexts, making them complex sites of rhetorical inquiry. This book examines the portmanteau form by analyzing a range of contemporary blend words. It theorizes a method of “critical portmanteau decomposition” that illustrates the ways the portmanteau’s form contributes to its functioning by forging conceptual associations between its components. These associations become clear when the blend is “decomposed” into its constituent parts: the source words and the extra linguistic contexts surrounding both the source words and the blend as a whole. This complex blending process reflects and constructs conceptual networks that can be easily masked by the form, which is often viewed as playful and innocuous. This is particularly significant when the portmanteau transmits ideology, as the playful form is at odds with its content. Critical portmanteau decomposition takes into account the pieces of the portmanteau, the cognitive process of blending, the connections forged among elements, and the context of the complete word.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003e\u003cstrong\u003eMaggie M. Werner\u003c\/strong\u003e is Professor of Writing and Rhetoric at Hobart and William Smith Colleges, specializing in rhetorical criticism and sexual rhetorics. Her monograph, \u003cem\u003eStripped: Reading the Erotic Body\u003c\/em\u003e was published by Penn State UP in 2020, and her research also has been published in \u003cem\u003eWestern Journal of Communication, Feminist Formations, Rhetoric Review, Composition Studies, Present Tense\u003c\/em\u003e, and the collection \u003cem\u003ePeace and Social Justice Education on Campus\u003c\/em\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003e\u003cstrong\u003eStar Medzerian Vanguri\u003c\/strong\u003e is Professor in the Department of Communication, Media, and the Arts at Nova Southeastern University, where she teaches undergraduate and graduate courses in writing and rhetoric. She is editor of \u003cem\u003eRhetorics of Names and Naming\u003c\/em\u003e (Routledge, 2016) and coeditor of \u003cem\u003eStyle and the Future of Composition Studies\u003c\/em\u003e (Utah State University Press, 2020) and \u003cem\u003eThe Centrality of Style\u003c\/em\u003e (WAC Clearinghouse\/Parlor Press, 2013). Her work has also appeared in \u003cem\u003eWestern Journal of Communication, Rhetoric Review\u003c\/em\u003e, and the \u003cem\u003eJournal of Writing Research\u003c\/em\u003e. Her scholarly interests include rhetorical criticism, style, and onomastics.\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e25 July 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032283252\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e107\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":48006438846604,"sku":"9783032283252","price":40.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032283252.jpg?v=1780619489","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032283252","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}