{"product_id":"9783032263902","title":"Business Transformation Developing a Total Enterprise by Applying Jungian Alchemical Process","description":"\u003ch1\u003eBusiness Transformation\u003c\/h1\u003e\u003ch2\u003eDeveloping a Total Enterprise by Applying Jungian Alchemical Process\u003c\/h2\u003e\u003ch3\u003eRoberto Biloslavo | Beniamino Mirisola | Carlo Bagnoli | David Edgar\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management Science\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ansi-language: EN-US;\"\u003eThis book presents a groundbreaking interdisciplinary approach to business transformation by applying Jungian analytical psychology and alchemical symbolism to organizational development. Drawing on depth psychology, literary criticism, and strategic management, it reveals how enterprises can evolve from the factual enterprise—fixated on operational efficiency—to the total enterprise, integrating unconscious dimensions, archetypal identity, and symbolic meaning. The transformation unfolds through three alchemical phases: Nigredo (deconstructing corporate myths and confronting shadow material), Albedo (distilling strategic paradoxes), and Rubedo (integrating opposites into living cultural infrastructure). Real-life business cases illuminate each phase, enriched by literary imagery, philosophy, and visual arts. This rigorous yet flexible framework of individuation empowers leaders, consultants, and scholars to achieve authentic organizational transformation beyond superficial branding. Essential for anyone exploring Jungian organizational studies, psychoanalytic business approaches, corporate identity development, and alternative methodologies for sustainable enterprise transformation.\u003c\/span\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eRoberto Biloslavo\u003c\/span\u003e\u003c\/strong\u003e is the Vice President of Euro-Mediterranean University (EMUNI), Slovenia, and Head of the Institute for Behavioral Economics at ZRS Koper. His research focuses on strategic dualities, leadership, sustainable development, AI and wisdom. He consults for domestic and international companies. He has taught in the USA, Australia, Italy, and Turkey.\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan data-olk-copy-source=\"MailCompose\"\u003e\u003cstrong\u003eBeniamino Mirisola\u003c\/strong\u003e holds a PhD in Humanities and has researched at Ca’ Foscari University of Venice, Italy, across Humanities and Management. His work explores hermeneutics, organizational identity, corporate symbolism, Jungian psychology, and artificial intelligence’s impact on business models. He serves on several editorial boards.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eDavid Edgar\u003c\/strong\u003e is Professor of Strategy and Business Transformation at Glasgow Caledonian University, UK. He has extensive teaching and research experience in the field of strategic management, specifically business models, dynamic capabilities and ambidexterity. He has published widely and undertaken research and consultancy projects worldwide.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eCarlo Bagnoli \u003c\/strong\u003eis Professor of Strategic Innovation at Ca’ Foscari University of Venice, Italy. His research addresses business model innovation, strategic design, and organizational identity. He found several university spin-offs, directs Strategy Innovation initiatives, publishes extensively, and serves on international journal editorial boards.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e24 August 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032263902\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e182\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":47560141799564,"sku":"9783032263902","price":125.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032263902.jpg?v=1781089082","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032263902","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}