This book offers a fresh and engaging perspective on how to build theory, drawing on an international range of expert perspectives. It responds to the growing interest in how new knowledge is created within social sciences and introduces a Phenomenon–Theory–Context framework to enable researchers address these three key dimensions of theory building. The authors offer an eclectic toolbox to build theory and discuss the relevance of theory building in today’s world. This book will appeal to PhD students, early‑career researchers, and more senior academics wanting an innovative approach to tradition.

Romeo V. Turcan is a Professor at Aalborg University, Denmark, a life member at Clare Hall, University of Cambridge, and an Adjunct Professor at Trinity College Dublin.

Michael Fast is Docent Emeritus at the University College North Jutland, Denmark.

Andy Lowe is a Fellow at the Grounded Theory Institute, USA.

Nikhilesh Dholakia is Professor Emeritus of Marketing and International Business at the University of Rhode Island, USA.