This book presents selected contributions of the 5th International Scientific-Practical Conference (ISCP 2025) held in New York on September 25–26, 2025. This conference is organized by IU International University, East European University, Adelphi University and ECommerce Institute with contributions from Asia, Africa, Europe, and USA.

It discusses the challenges and chances of digital transformation for a fast-changing world in different industries and introduces advanced research and solutions from both academic and professional’s aspects. The topics covered include artificial intelligence, digitalization in health care, in legal systems, corporate responsibility, e-commerce, digital entrepreneurship, and digital transformation in education. An important topic is social commerce, including live shopping, as a combination of social media and e-commerce. The interaction between digitalization and sustainability is also examined and described in an article. The growing influence of artificial intelligence in the financial sector will also be discussed. Furthermore, investigations into the influence of digitalization on the education sector and the labor market are carried out.

All studies focus on the special opportunities offered by digitalization and describe how the resulting new potential can be translated into concrete benefits. The book is an interesting read for researchers and professionals interested in digital management as of the most important developments of recent times.

Prof. Dr. Richard C. Geibel holds a professorship in business administration at IU International University, Germany and heads the E-Commerce Institute, which develops business management concepts for companies and associations on a scientific basis. Prior to this, he served as dean of the master’s degree program in Digital Management and was a professor of management and entrepreneurship for over ten years. His research focuses on digital transformation, e-commerce, and social commerce. As an alumnus of MIT in Cambridge, Massachusetts, USA, he regularly collaborates with researchers at the Sloan School of Management.

Prof. Dr. Shalva Machavariani is Vice-rector at East European University, Tbilisi, Georgia. He is also Head of Bachelor’s English Language Programs for Doctoral and Business Administration in Business Administration, Candidate of Economic Sciences. He is the author of several manuals, participant and organizer of dozens of scientific conferences, seminars, and research, more than 90 scientific publications, works, and monographs.