{"product_id":"9783032237033","title":"Change, Conventionality, Resistance as Localised Practice Understanding Middle-class Politeness Behaviour in Mexico","description":"\u003ch1\u003eChange, Conventionality, Resistance as Localised Practice\u003c\/h1\u003e\u003ch2\u003eUnderstanding Middle-class Politeness Behaviour in Mexico\u003c\/h2\u003e\u003ch3\u003eGerrard Mugford\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Linguistics \/ Pragmatics\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eThis book offers a localised cultural approach to understanding (im)politeness behaviour in Mexico, thereby making a meaningful contribution to the study of pragmatics. It combines theory and practice to examine contextualised relational conduct, with the aim of moving away from essentialist approaches that stem from national perceptions. Taking Guadalajara, Mexico as its example, the book underscores the extent to which localised practices align with, or diverge from, broader patterns of (im)politeness, also serving as a case study for extrapolation to other locations. It critically examines the concepts of conventional and nonconventional politeness, how politeness changes according to societal and generational norms, and forms of resistance or opposition to politeness. It will be of interest to researchers and scholars in the fields of Mexican Spanish-language education and linguistics, specifically applied linguistics, including pragmatics, sociolinguistics, and second language acquisition.\u003c\/span\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cstrong\u003eGerrard Mugford\u003c\/strong\u003e is a lecturer in pragmatics, discourse analysis and sociolinguistics at la Universidad de Guadalajara, Mexico. His most recent publications include \u003cem\u003eAgency and Pragmatic Independence in Foreign-language Communication: Culture, Conformity and Critical Choices\u003c\/em\u003e (2025) and \u003cem\u003eCritical Foreign Language Teaching: Centring Student Agency in Foreign Language Pedagogy\u003c\/em\u003e (2025).\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e22 May 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032237033\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e128\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":46630686883980,"sku":"9783032237033","price":40.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032237033.jpg?v=1780604808","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032237033","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}