This open access volume employs case studies in selected African countries to investigate the emergence and evolution of sustainable entrepreneurship within the continent. Utilizing a comparative approach, it integrates management, neo-institutional, and entrepreneurship theories to fully understand the meanings and practices of sustainable entrepreneurship across diverse African contexts. Though often viewed as homogenous, entrepreneurship practices in Africa exhibit variations shaped by cultural beliefs. Contributions explore three streams: individual (vision, emotion, rationality, and values and norms), organizational (entrepreneurial orientation, MSP, internal culture, routines), and context (opportunities, industry culture, isomorphisms). Drawing insights from experiences in South Africa, Kenya, Nigeria, Ghana, Morocco, Uganda, and Zimbabwe, this book is a valuable resource for researchers and policymakers focusing on the development of sustainable entrepreneurship in Africa.

Farai Kapfudzaruwa is the Deputy Director for Team Science, at the African Synthesis Centre for Climate Change, Environment, and Development (ASCEND) at the University of Cape Town, South Africa

Sriram Narayanan is Professor and the Eli Broad Endowed Professor of Supply Chain Management in the Supply Chain Management Department , Broad College of Business at Michigan State University (MSU), USA. He is also the John H. McConnell Chair in Business Administration. 

Kerrin Myres is an Emeritus Professor at the Gordon Institute of Business Science (GIBS) at the University of Pretoria, South Africa

Tobias Schoenherr is the John Hoagland - Richard Metzler Professor in Purchasing and Supply Management in the Supply Chain Management Department , Broad College of Business at Michigan State University (MSU), USA

Masafumi Nagao is a Visiting Fellow at Future Africa, at the University of Pretoria, South Africa and Research Advisor at the International Development Center of Japan (IDCJ) in Japan.

Yemisi Bolumole is the Ryder Professor of Supply Chain Management (SCM) at the Haslam College of Business at the University of Tennessee, Knoxville, USA.