{"product_id":"9783032227362","title":"Artificial Intelligence in Finance, Accounting and Business Administration Applications and Challenges in the Romanian and Hungarian Context","description":"\u003ch3\u003eContributions to Finance and Accounting\u003c\/h3\u003e\u003ch1\u003eArtificial Intelligence in Finance, Accounting and Business Administration\u003c\/h1\u003e\u003ch2\u003eApplications and Challenges in the Romanian and Hungarian Context\u003c\/h2\u003e\u003ch3\u003eClaudia-Diana Sabău-Popa\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Corporate Finance \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eThis Open Access book explores the application of artificial intelligence across finance, accounting, and business administration in Romania and Hungary. It provides a comprehensive assessment of the current landscape, including collaboration networks, industry use cases, data analysis and visualization techniques, and future research directions. Emphasizing the regional context, it examines policy frameworks, ecosystem dynamics, and practical case studies from both countries.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eThe first part of the book presents the state of the art in AI applications within finance, accounting, and business administration. It then analyzes the current state of the digital economy in Romania and Hungary, highlighting business transformations driven by AI integration. Finally, the book turns to future research perspectives, focusing on opportunities for universities and regional collaboration through AI initiatives in Central and Eastern Europe.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eThis book was developed within the project titled E2U-AI (project Code: ROHU00120). This project is funded under the Interreg VI-A Romania-Hungary Programme. For more information regarding the programme please visit the official website: \u003ca href=\"https:\/\/urldefense.com\/v3\/__http:\/www.interreg-rohu.eu__;!!NLFGqXoFfo8MMQ!rC21Fi9SZWFS46ArIFZGZ5C_ZDylRLozgTgnoNNTCnTOVAw8LZzTkptL7xa3PtUZcz2_vqtDHbYkl95UHwb6jClL6xP_bx2ugmH7$\"\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003ehttp:\/\/www.interreg-rohu.eu\u003c\/span\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eTable of Contents:\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 1. State of the Art of Artificial Intelligence Application in Finance, Accounting and Business Administration in Romania and Hungary \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eCamelia Delcea, Liviu-Adrian Cotfas, Claudia-Diana Sabău-Popa\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003ePart I: Artificial Intelligence and the Digital Economy in Romania and Hungary \u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 2. The Current State of The Digital Economy in Romania and Hungary \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eClaudia-Diana Sabău-Popa, Alexandra Bele, Monica Ariana Sim\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 3. Governmental Initiatives and EU-Funded Projects \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eAnca Otilia Dodescu, Laurențiu Droj\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 4. AI-Enabled Efficiency in Public Sector Processes – Pilot Pro-jects in Local Government \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eOlimpia Ban, Diana Perțicaș\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 5. The Entrepreneurial Tech Ecosystems and AI Potential \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eElena Botezat, Anca Otilia Dodescu\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 6. The Romanian Labour Market and Its Response to Digital Transformation \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eElena Botezat, Olimpia Ban\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 7. The Hungarian Labour Market and Its Response to Digital Transformation \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eAnita Kiss\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003ePart II: Artificial Intelligence Solutions for Romanian and Hungarian Companies’ Activities \u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 8. AI-Driven Decision Making in Companies: Opportunities and Barriers \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eDiana Claudia Perțicaș\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 9. From Transaction Processor to Strategic Analyst: Empirical Insights into the Digital Remodelling of The Accounting Func-tion \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eCarmen Mihaela Scorțe, Diana Elisabeta Matica\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 10. AI in Digital Marketing: Local Platforms and Consumer Behaviour \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eDorin Cristian Coita\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 11. Digital Transformation through AI in a Major Hungarian Bank \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eDóra Gazdag-Kerezsi\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 12. AI-supported HR Management: Insights from Romanian and Hungarian Part III: Data Analysis and Visualisation in the AI Era \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eGergő Tömöri, Elena Botezat\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 13. AI in Data Visualisation \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eCodruța Mare\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 14. AI in Data Analysis – A STATA Guide \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eCodruța Mare\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 15. Artificial Intelligence for Enhanced Integrated Reporting in Romania \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eVictoria Bogdan, Dorina-Nicoleta Popa\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 16. A Successful Romanian AI-based FinTech Startup \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eClaudia-Diana Sabău-Popa1, Alexandra Bele, Corneliu -Cristian Bențe\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 17. A Successful Hungarian AI-based FinTech Startup \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003ePéter Bajnai, János Szenderák\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003ePart IV: Research Perspectives and Future Directions in Romania and Hungary \u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 18. Opportunities for Applied Research in Collaboration with Romanian Universities \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eAlexandru Constăngioara\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 19. Opportunities for Applied Research in Collaboration with Hungarian Universities \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003ePeter Lengyel\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 20. Regional Collaboration: AI Initiatives in Central and East-ern Europe \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eDana -Simona Gherai, Luminița Rus\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 21. Human Capital Development: Academic Programs and Doc-toral Research In AI \u003c\/span\u003e- \u003cem style=\"mso-bidi-font-style: normal;\"\u003eIstván Füzesi\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-language: EN-IN;\"\u003eChapter 22. AI’s Future Directions in Human Capital Development, Aca-demic\u003c\/span\u003e Progress and Doctoral Research - \u003cem style=\"mso-bidi-font-style: normal;\"\u003eAlexandru Constăngioara\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eProf. Dr. Habil Diana Sabau Popa\u003c\/strong\u003e is Dean of the Faculty of Economic Sciences at the University of Oradea, Romania. She has an extensive academic background in international business, entrepreneurship, and higher education management. As a faculty leader, she has coordinated numerous educational initiatives aimed at modernizing curricula and strengthening the connection between academia and the business environment.\u003c\/p\u003e\r\n\u003cp style=\"text-align: justify;\"\u003eHer research portfolio includes publications in peer-reviewed journals, book chapters, and conference proceedings in the fields of economics and management, most of them indexed in the Web of science. She has coordinated national and international research projects, served as a reviewer for scientific journals, and has been actively involved in academic networks that promote innovation and sustainable development in higher education.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 July 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032227362\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e311\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":46413398704268,"sku":"9783032227362","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032227362.jpg?v=1780600914","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032227362","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}