{"product_id":"9783032223593","title":"Artificial Intelligence Transforming Marketing Renewed Theoretical Bases and New Paradigms","description":"\u003ch3\u003eContributions to Management Science\u003c\/h3\u003e\u003ch1\u003eArtificial Intelligence Transforming Marketing\u003c\/h1\u003e\u003ch2\u003eRenewed Theoretical Bases and New Paradigms\u003c\/h2\u003e\u003ch3\u003eJosé Duarte Santos | Paulo Botelho Pires | Joaquim Pratas\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman',serif;\"\u003eThis edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies. By focusing on AI's potential to enhance customer satisfaction, optimize lead generation, and drive sales growth, it provides readers with practical insights and innovative marketing solutions. The book also explores AI's applications in business model design, strategic decision-making, and digital marketing integration. Targeted at both practitioners and academics, this comprehensive volume equips readers with the knowledge to leverage AI for transformative marketing practices and stay at the forefront of the marketing landscape.\u003c\/span\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman',serif;\"\u003eJosé Duarte Santos, PhD, is a seasoned academic and expert in Management with a focus on Marketing. Currently serving as a Senior Lecturer at the Accounting and Business School of the Polytechnic of Porto (ISCAP), his research spans various facets of modern business, including CRM strategies, digital marketing, and sustainable marketing practices. With numerous publications in esteemed journals and extensive teaching experience, Professor Santos has also authored several influential books in his field. His work focuses on the intersections of technology, consumer behavior, and organizational strategy, offering valuable insights into navigating today's dynamic business landscape.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman',serif;\"\u003ePaulo Botelho Pires holds a PhD in Management, complemented by a Master's degree in Marketing and a Bachelor's degree in Systems Engineering and Computer Science. He is a lecturer at the Accounting and Business School of the Polytechnic of Porto (ISCAP). With extensive academic experience spanning over two decades, he has contributed significantly to the fields of Management and Marketing, particularly in digital marketing and its various applications. His research interests include artificial neural networks, digital strategies, sales management, and the intersection of technology with marketing practices. Professor Pires is also a prolific author, having published numerous books, book chapters, and articles in reputable journals.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman',serif;\"\u003eJoaquim Pratas, PhD, is an academic and researcher in Marketing, Management and Strategy. He lectures at the Accounting and Business School of the Polytechnic of Porto (ISCAP,) and Porto Business School, and research at CEOS.PP and GOVCOPP (University of Aveiro, Portugal). His interests include Marketing, Tourism, Sales, Retail, Innovation and Technologies.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e21 July 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032223593\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e497\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":46412043452556,"sku":"9783032223593","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032223593_932f820e-d76f-497a-a62e-dae406076004.jpg?v=1781056878","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032223593","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}