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Market Solutions for Social Change

Market Solutions for Social Change Experiential Perspectives from the 'Social Business Creation' Initiative at HEC Montréal, Canada

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Ethnic and Indigenous Business Studies

Market Solutions for Social Change

Experiential Perspectives from the 'Social Business Creation' Initiative at HEC Montréal, Canada

Mai Thi Thanh Thai | Léo-Paul Dana

Business & Economics / Entrepreneurship

This book compiles compelling case studies of businesses from a competition organized by Social Business Creation, an initiative at HEC Montréal in Canada that uses gamification to impart knowledge about social entrepreneurship. Curated by four esteemed academics, these narratives reveal strategies, mechanisms, and impact in addressing pressing social issues.
 
Each study showcases entrepreneurship in action, highlighting how businesses effectively leverage market forces to drive positive social change. Across sectors and geographies, they offer insights into innovating business models, scaling impact, and fostering social innovation. Each case study vividly portrays entrepreneurship in action, effectively demonstrating how the business sector can harness market mechanisms to propel positive social impact. These narratives span diverse sectors and geographical locations, offering invaluable insights into social innovation generation, the implementation and scaling of innovative business models, and the acceleration of social impact.

Mai Thi Thanh Thai, an Associate Professor at HEC Montréal (Canada), leads the Social Business Creation program whose mission is to promote social entrepreneurship and enhance environmental, social, and governance (ESG) performance. Her research, published in leading journals, uses market mechanisms to solve social problems. She is a recipient of multiple national and international awards for her research, education, and entrepreneurship.

Léo-Paul Dana is Chief Researcher at Kazimieras Simonavicius University, in Lithuania, and Professor at VIZJA University, in Poland. A graduate of McGill University, and HEC-Montreal, he has served as Marie Curie Fellow at Princeton University and Visiting Professor at INSEAD and at Kingston University. He has published extensively in a variety of journals including: Entrepreneurship: Theory & Practice, International Business Review, International Small Business Journal, Journal of Business Research, Journal of Small Business Management, Journal of World Business, Small Business Economics, and Technological Forecasting & Social Change. In 2024, he was the most cited entrepreneurship professor in Canada.


Publication Date: 26 July 2026
Publisher: Springer Nature Switzerland
Imprint: Springer
ISBN-13: 9783032207647
Format: Hardback
Page Count: 250

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