{"product_id":"9783032162878","title":"Smart Innovation, Systems and Technologies: Proceedings of ICMarkTech 2025, Volume 2","description":"\u003ch1\u003eSmart Innovation, Systems and Technologies: Proceedings of ICMarkTech 2025, Volume 2\u003c\/h1\u003e \u003ch2\u003eReis, José Luís; Ruiz-Mafé, Carla; Peter, Marc K.; Reis, Luís Paulo\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; font-family: 'Aptos',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-04-10\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783032162878\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-032-16288-5\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 667\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":45228048613516,"sku":"9783032162878","price":296.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032162878.jpg?v=1777988836","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032162878","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}