{"product_id":"9783032160409","title":"Studies in Big Data: Proceedings of the International Conference on Digital and Social Marketing","description":"\u003ch1\u003eStudies in Big Data: Proceedings of the International Conference on Digital and Social Marketing\u003c\/h1\u003e \u003ch2\u003eKacprzyk, Janusz; PATNAIK, SRIKANTA; BANDRANA, ANIL KUMAR\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-06-27\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783032160409\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 387\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":45228133122188,"sku":"9783032160409","price":269.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032160409_6c3cd031-b76b-44ae-9411-ae6c42f5b3f8.jpg?v=1777379616","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032160409","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}