Architects of Change: Designing Strategies for a Turbulent Business Environment

Ghez, Jeremy

What is the difference between a fire fighter and an architect? One deals with crises as they arise while the other is capable of building something that can withstand all weathers.

Using this analogy, this revised edition of Architects of Change provides you with the tools to grasp, leverage and harness the dynamics that shape tomorrow's markets. It encourages you to nurture an entrepreneurial mind-set to transform the way a business – or even an entire industry – operates.

With updated content taking into account two water-shed events – the post-pandemic reality and the emergence of generative AI – this second edition incorporates crucial lessons from recent years. It expands on how the pandemic introduced us to exponential change – a pattern we’ll likely see replicated with climate change – and explores the intensifying impact of geopolitical rivalries and AI advancement.

Giving you the tools to analyse your environment and future trends to reinvent the way you do business, this book will teach you how to:

• Identify actors of change
• Conduct simulations about the future
• Assess threats of political instability
• Build a strategy for a profitable and sustainable firm amid ongoing uncertainty
• Become an architect of change yourself

Containing original interviews with industry insiders, this is a critical resource to help you thrive in the current business environment.

Details

Published by: Palgrave Macmillan

Publication Date: 2026-04-18

Format: Hardcover

ISBN-13: 9783032142252

DOI: 10.1007/978-3-032-14226-9

Dimensions: 235cm x155cm

Pages: 199