{"product_id":"9783032136909","title":"The Corporate Gaze: The Impact of Data Collection on Consumer Behaviour","description":"\u003ch1\u003eThe Corporate Gaze: The Impact of Data Collection on Consumer Behaviour\u003c\/h1\u003e \u003ch2\u003eLefkeli, Deniz\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"x_MsoNormal\"\u003e\u003cspan data-ogsc=\"black\" data-olk-copy-source=\"MessageBody\"\u003eThis book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. \"The Corporate Gaze\" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003e\u003cspan data-ogsc=\"black\"\u003eKey concepts include the evolution of surveillance from the Panopticon to modern data collection, individual differences in feeling observed, and the consequences of feeling observed. Through expert analysis and empirical research, \u003c\/span\u003e\u003cspan data-ogsc=\"red\"\u003ethe author \u003c\/span\u003e\u003cspan data-ogsc=\"black\"\u003eprovides a comprehensive understanding of this critical issue, making it essential reading for marketing professionals and scholars alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003e\u003cspan data-ogsc=\"black\"\u003eThis book is invaluable for researchers, academics, and practitioners in marketing, consumer psychology, and technology studies. It offers a fresh perspective on consumer-technology interactions, providing actionable insights for enhancing consumer experiences and well-being.\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-02-10\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783032136909\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-032-13691-6\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 88\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44753593434252,"sku":"9783032136909","price":40.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032136909.jpg?v=1772949078","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032136909","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}