{"product_id":"9783032120946","title":"Political Campaigning and Communication: From Piggate to Partygate and Beyond","description":"\u003ch1\u003ePolitical Campaigning and Communication: From Piggate to Partygate and Beyond\u003c\/h1\u003e \u003ch2\u003eSouthern, Rosalynd\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"background: white; mso-background-themecolor: background1;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #1f3864; mso-themecolor: accent1; mso-themeshade: 128; background: white; mso-bidi-font-weight: bold;\"\u003e“This landmark book is the first to fully explain how memes have become a critical part of UK politics. Through rich and convincing empirical analysis, Southern reveals how digital humour is transforming citizen participation, elite communication, and the very nature of political discourse. A must-read for anyone seeking to understand the evolution of digital political culture and its profound impact on democracy.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background: white; mso-background-themecolor: background1;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #1f3864; mso-themecolor: accent1; mso-themeshade: 128; background: white; mso-bidi-font-weight: bold;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpFirst\" style=\"text-indent: -.25in; mso-list: l0 level1 lfo1; background: white; mso-background-themecolor: background1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 13.5pt; mso-bidi-font-size: 10.0pt; font-family: 'Helvetica',sans-serif; mso-fareast-font-family: Helvetica; mso-bidi-font-weight: bold;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e–\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e     \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #1f3864; mso-themecolor: accent1; mso-themeshade: 128; background: white; mso-bidi-font-weight: bold;\"\u003e\u003cstrong\u003eJames Dennis\u003c\/strong\u003e, Researcher at Lusófona University, Portugal\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"background: white; mso-background-themecolor: background1;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #1f3864; mso-themecolor: accent1; mso-themeshade: 128; background: white; mso-bidi-font-weight: bold;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"background: white; mso-background-themecolor: background1;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #1f3864; mso-themecolor: accent1; mso-themeshade: 128; background: white; mso-bidi-font-weight: bold;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background: white; mso-background-themecolor: background1;\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #1f3864; mso-themecolor: accent1; mso-themeshade: 128; background: white; mso-bidi-font-weight: bold;\"\u003e“From ‘shitposts’ to ‘Karen memes’, political communication is changing and Rosalynd Southern is a lively guide to the pithy world of memes.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eA cutting-edge study that deserves to be read.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background: white; mso-background-themecolor: background1;\"\u003e \u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e— \u003cstrong\u003eStephen Coleman\u003c\/strong\u003e, Emeritus Professor of Political Communication, \u003c\/span\u003eUniversity of Leeds, UK\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background: white; mso-background-themecolor: background1;\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #1f3864; mso-themecolor: accent1; mso-themeshade: 128; background: white;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"x_elementToProof\" data-olk-copy-source=\"MessageBody\"\u003e\n\u003cdiv class=\"x_elementToProof\" data-olk-copy-source=\"MessageBody\"\u003eIn 2015, a story emerged alleging that then-Prime Minister David Cameron had placed ‘a private part of his anatomy’ into the mouth of a dead pig’s head during an initiation ceremony at the University of Oxford. Upon this allegation breaking, social media erupted with a plethora of memes and jokes about the incident, which became known as ‘Piggate’. Although there had been a move towards jovial talk of politics on social media prior to this, the episode seemed to distil the practice and precipitate a new era of near-constant humorous online reaction to political events. Considering this context, this book assesses how memetic practices have shaped political communication and culture in the past decade-plus, and the consequences thereof. It does so from four perspectives, encompassing a focus on ordinary citizens, a group of online activists, a key social media satirist and, finally, focusing on how elites have deployed these practices.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-02-25\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783032120946\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-032-12095-3\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 219\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44698802880652,"sku":"9783032120946","price":143.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032120946.jpg?v=1774530599","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032120946","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}