{"product_id":"9783032097446","title":"Omnichannel Retail: A Strategic Approach for Planning and Decision Making","description":"\u003ch1\u003eOmnichannel Retail: A Strategic Approach for Planning and Decision Making\u003c\/h1\u003e \u003ch2\u003eLindblom, Arto; Kautto, Matti; Mitronen, Lasse\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe retail industry is currently undergoing the biggest transformation in its history. Driven by the digitalization of commerce, new technological innovations and tools, as well as ever-evolving consumer trends and emerging forms of consumption, retail business models are becoming fully omnichannel.\u003c\/p\u003e\n\u003cp\u003eThis textbook provides a strategic approach to modern omnichannel retailing, its content, and its logic. It offers students the chance to create a strategic business plan that helps retailers make strategic choices and decisions that enable or facilitate the transition to omnichannel operations and the effective management of an omnichannel business.\u003c\/p\u003e\n\u003cp\u003eIt addresses key topics, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCustomer journey and customer experience\u003c\/li\u003e\n\u003cli\u003eBusiness models and service concepts\u003c\/li\u003e\n\u003cli\u003eRevenue streams\u003c\/li\u003e\n\u003cli\u003eRetail mix decisions\u003c\/li\u003e\n\u003cli\u003ePhysical and digital channels\u003c\/li\u003e\n\u003cli\u003eChannel management and integration\u003c\/li\u003e\n\u003cli\u003eMetrics \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAlso offering a glossary-style overview of more than 200 key retail industry concepts, this book provides students with a comprehensive understanding of omnichannel retail, forming a solid foundation for managing and further developing retail business operations across physical and digital channels.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-01-21\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783032097446\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-032-09745-3\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 211\u003c\/p\u003e ","brand":"Alma Media Finland Oy","offers":[{"title":"Default Title","offer_id":44523503550604,"sku":"9783032097446","price":76.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032097446.jpg?v=1773315464","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032097446","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}