{"product_id":"9783032097279","title":"Ten and a Half Lessons in Marketing: A Practical Guide to Key Concepts","description":"\u003ch1\u003eTen and a Half Lessons in Marketing: A Practical Guide to Key Concepts\u003c\/h1\u003e \u003ch2\u003eVilar, Emílio Távora\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis uniquely accessible textbook offers students and field practitioners a series of insightful lessons on marketing, each exploring a distinct theme. Unlike traditional textbooks, this easy-to-read guide emphasizes creativity and conceptual understanding, allowing you to engage with topics based on your interests without following a fixed order, resulting in a broader understanding of marketing principles and their real-world applications.\u003c\/p\u003e\n\u003cp\u003eThe chapters cover a range of key concepts, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe evolution of marketing definitions\u003c\/li\u003e\n\u003cli\u003eThe fundamentals of positioning\u003c\/li\u003e\n\u003cli\u003eBranding and how it shapes consumer perceptions\u003c\/li\u003e\n\u003cli\u003eSocial marketing and its transformative potential\u003c\/li\u003e\n\u003cli\u003eThe intricacies of pricing strategies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach lesson is enriched with real-world examples and illustrations, providing practical insights and making abstract concepts tangible.\u003c\/p\u003e\n\u003cp\u003eThis book is an invaluable resource for undergraduate and postgraduate students in Marketing, Management, and Business, as well as practitioners seeking a contemporary update on marketing concepts. By offering a modular, concept-based approach, this book invites you to explore marketing's role and significance in today's dynamic marketspace, encouraging critical reflection and independent thinking. Whether you're a student or a professional, this book provides the tools to deepen your understanding of marketing and its impact on the world around us.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-01-03\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783032097279\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-032-09728-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 10\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44523503452300,"sku":"9783032097279","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032097279.jpg?v=1776875150","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032097279","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}