{"product_id":"9783032084224","title":"Palgrave Studies in Marketing, Organizations and Society: Examining Critical Aspects of Marketing and their Implications for Societal Well-being","description":"\u003ch1\u003ePalgrave Studies in Marketing, Organizations and Society: Examining Critical Aspects of Marketing and their Implications for Societal Well-being\u003c\/h1\u003e \u003ch2\u003eUray, Nimet; Kiygi-Calli, Meltem; Tosun, Petek\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt;\"\u003eThis edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide suggestions to navigate complex ethical and societal issues. Each chapter investigates a critical aspect of marketing, such as branding, pricing, social marketing, influencer marketing, and social media, and examines the societal impacts of companies’ marketing management strategies. Through an in-depth exploration of the existing literature combined with analysis of real-world examples, this book aims to address the broader implications of marketing decisions and contribute to a deeper understanding of the interaction between marketing and society.\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-01-17\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783032084224\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-032-08423-1\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 389\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44477642997900,"sku":"9783032084224","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032084224.jpg?v=1770828296","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032084224","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}