{"product_id":"9783032080851","title":"Classroom Companion: Business: A Practical Guide for Students and Researchers","description":"\u003ch1\u003eClassroom Companion: Business: A Practical Guide for Students and Researchers\u003c\/h1\u003e \u003ch2\u003eDan, Daniel; Reutterer, Thomas\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-ansi-language: EN-US; mso-fareast-language: EN-US;\"\u003eThis book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and user-generated content (UGC), with a particular emphasis on using R software. These methods enable readers to effectively prepare and manipulate textual data to uncover actionable marketing insights.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-ansi-language: EN-US; mso-fareast-language: EN-US;\"\u003eIn today’s digital landscape, analyzing online chatter, sentiment, preferences, and other forms of electronic word-of-mouth has become an essential skill for marketing researchers and professionals. Through a rich collection of examples, program code, and hands-on exercises, this book equips both students and marketing managers with the theoretical foundation and practical skills needed to apply text-based data analysis to contemporary marketing challenges.\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-02-20\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783032080851\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-032-08086-8\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 365\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44450709241996,"sku":"9783032080851","price":107.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032080851.jpg?v=1774039922","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032080851","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}