{"product_id":"9783032051547","title":"The Need to Rename Tech","description":"\u003ch1\u003eThe Need to Rename Tech\u003c\/h1\u003e \u003ch2\u003eChokshi, Crystal; Mansell, Robin\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: black;\" data-olk-copy-source=\"MessageBody\"\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eThis book is about words that fool us into thinking that the digital technologies we use every day are beautiful, benign, and consequence-free. The collection shows how metaphors used by Big Tech to promote digital technologies are reductive or misleading. With a commitment to social justice, the contributors rename digital technologies in order to subvert Big Tech’s branding. Each chapter discusses a specific technology, rechristening it in a way that points explicitly to the social and political harms it is associated with. The alternative vocabularies that are proposed draw attention to what these technologies bring about, providing a means of resisting Silicon Valley’s claims about what people and organisations should buy and experience.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-02-21\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783032051547\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-032-05155-4\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 307\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44395267358860,"sku":"9783032051547","price":152.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032051547.jpg?v=1774145068","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032051547","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}