{"product_id":"9783032042507","title":"Strategic Destination Governance: Best Practices for the MICE Sector","description":"\u003ch1\u003eStrategic Destination Governance: Best Practices for the MICE Sector\u003c\/h1\u003e \u003ch2\u003eLuongo, Simone; Sepe, Fabiana\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"Pa2\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-size: 11.0pt; mso-bidi-font-size: 10.0pt; font-family: 'Calibri',sans-serif;\"\u003eThis book offers a comprehensive exploration of the intersection between destination management and the meetings, incentives, conferences and events (MICE) sector.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Pa2\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-size: 11.0pt; mso-bidi-font-size: 10.0pt; font-family: 'Calibri',sans-serif;\"\u003eFragmented approaches to destination management often hinder the industry, especially amid evolving market demands and the need for sustainable economic benefits for local communities. Strengthening governance and fostering strategic collaboration among stakeholders can significantly enhance destination competitiveness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Pa2\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-size: 11.0pt; mso-bidi-font-size: 10.0pt; font-family: 'Calibri',sans-serif;\"\u003eTo this end, the book introduces the principles of destination governance, examines the operational dynamics of Convention Bureaus and applies the “6 A’s” framework—access, accommodation, attractions, amenities, assemblage and ancillary services—to create integrated and appealing offerings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Pa2\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-size: 11.0pt; mso-bidi-font-size: 10.0pt; font-family: 'Calibri',sans-serif;\"\u003eDrawing on case studies, it demonstrates how destinations can leverage their unique characteristics and adapt governance strategies to drive sustainable economic growth and long-term success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Pa2\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-size: 11.0pt; mso-bidi-font-size: 10.0pt; font-family: 'Calibri',sans-serif;\"\u003eThis is an essential guide for readers seeking to understand and navigate the evolving landscape of business tourism.\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-10-30\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783032042507\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-032-04251-4\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 146\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44365045792908,"sku":"9783032042507","price":40.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032042507.jpg?v=1775067799","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032042507","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}