{"product_id":"9783032034953","title":"Corporate Storytelling for Branding: The New Art and Science of Compelling Corporate Communication","description":"\u003ch1\u003eCorporate Storytelling for Branding: The New Art and Science of Compelling Corporate Communication\u003c\/h1\u003e \u003ch2\u003eNyagadza, Brighton\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv data-ogsc=\"rgb(0, 0, 0)\" data-olk-copy-source=\"MessageBody\"\u003eCorporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate storytelling for branding, with a particular focus on Africa and the opportunities in that region to use storytelling to build a brand. Adopting a multi-stakeholder approach, the book covers the theories related to corporate storytelling for branding, how to evaluate the approaches and envisioning the future.\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-ogsc=\"rgb(0, 0, 0)\"\u003e \u003c\/div\u003e\n\u003cdiv data-ogsc=\"rgb(0, 0, 0)\"\u003eThis book also addresses the challenges faced by African economies in achieving sustainable development goals and how corporate storytelling can help overcome these challenges. By adopting a multi-stakeholder perspective encompassing the role of national governments, companies and consumers, this work provides an integrated perspective that will be valuable to the understanding of this important topic.\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-04-24\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783032034953\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-032-03496-0\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 121\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44373185167500,"sku":"9783032034953","price":152.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032034953.jpg?v=1779654099","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032034953","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}