{"product_id":"9783032023643","title":"Palgrave Studies of Marketing in Emerging Economies: Opportunities, Challenges, and Future Trends in Emerging Economies","description":"\u003ch1\u003ePalgrave Studies of Marketing in Emerging Economies: Opportunities, Challenges, and Future Trends in Emerging Economies\u003c\/h1\u003e \u003ch2\u003eBashar, Abu; Nyagadza, Brighton; Wasiq, Mohammad\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv data-ogsc=\"rgb(0, 0, 0)\" data-olk-copy-source=\"MessageBody\"\u003eThis book offers a comprehensive exploration of marketing in the metaverse, a rapidly evolving digital frontier reshaping human interaction and economic systems. It provides an evidence-based analysis of how immersive virtual spaces are transforming brand-consumer engagement, with a special focus on emerging markets.\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-ogsc=\"rgb(0, 0, 0)\"\u003e \u003c\/div\u003e\n\u003cdiv data-ogsc=\"rgb(0, 0, 0)\"\u003eReaders will discover how technologies like virtual reality, artificial intelligence, and blockchain are creating new paradigms for marketing strategies. The chapters delve into critical topics such as omnichannel convergence, value co-creation, and trust in virtual transactions, illustrated through sectoral case studies from banking to fashion. The book also addresses ethical considerations, such as privacy and digital well-being, advocating for a socially responsible approach to metaverse marketing.\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-ogsc=\"rgb(0, 0, 0)\"\u003e \u003c\/div\u003e\n\u003cdiv data-ogsc=\"rgb(0, 0, 0)\"\u003eThis volume is essential for marketers, business leaders, and policymakers seeking to understand and leverage the metaverse's potential. It offers actionable insights for market entry and customer engagement, while also serving as a valuable resource for students and educators interested in digital transformation. By bridging theoretical exploration with empirical insights, this book equips readers to navigate the future of marketing with confidence and responsibility.\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-01-03\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783032023643\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-032-02365-0\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 456\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44372892319884,"sku":"9783032023643","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032023643.jpg?v=1775063374","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783032023643","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}