{"product_id":"9783031969294","title":"Springer Proceedings in Business and Economics: Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24–27, 2025","description":"\u003ch1\u003eSpringer Proceedings in Business and Economics\u003c\/h1\u003e\u003ch2\u003eProceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24–27, 2025\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eContributors:\u003c\/strong\u003e Zarkada, Anna K.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from  July 24 to 27, 2025, in Hong Kong, China.\u003cbr\u003eIt focuses on achieving a human-centered digital transformation by empowering people and integrating processes and platforms to foster sustainable prosperity for all. It challenges conventional thinking by offering novel conceptualizations, empirical evidence, and case studies from regions at various stages of digitalization and across different product, market, and industry contexts.\u003cbr\u003eThe book aims to equip decision-makers and academics with the tools to navigate the increasingly blurred boundaries between humans and computers, businesses, institutions, and society, and the traditional, platform, attention, and experience economies. The chapters span operations, marketing, and management and bring together a variety of country context and industries undergoing digital transformation.\u003c\/p\u003e\u003ch3\u003eBook Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Springer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e 2025-07-03\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9783031969294\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 241\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":44340641857676,"sku":"9783031969294","price":152.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031969294.jpg?v=1768929113","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031969294","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}