{"product_id":"9783031966798","title":"Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business: Society, Technology, and Context","description":"\u003ch1\u003ePalgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business: Society, Technology, and Context\u003c\/h1\u003e \u003ch2\u003eThrassou, Alkis; Vrontis, Demetris; Efthymiou, Leonidas; Weber, Yaakov; Riad Shams, S. M.; Tsoukatos, Evangelos\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eThis book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries and markets.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eSet against the backdrop of an increasingly complex and dynamic landscape, chapters explore how luxury brands rise to the challenges of globalization, emerging markets, the rise of digital technology, and advanced manufacturing techniques. Moreover, authors explore the increasing pressure the industry faces to address societal issues such as sustainability, ethical labour practices, and diversity and inclusion.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eThis second part of a two-volume collection focuses on the context of luxury brands, including the impact and evolution of their social, cultural and technological aspects. It delves into transformational changes shaping luxury brands’ business evolution, including generational attitudes, circular business models, art and emotions, and consumption under war and crises. Particular emphasis is given to sustainable and innovative practices, such as technology applications, virtual couture, digital ecosystems and smart luxury. \u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003eThe first volume focuses on how luxury brands adapt to shifting market conditions, identifying and predicting changes in the industry, consumer behaviour, strategy and business models.\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-10-18\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031966798\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-96680-4\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 371\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44309622751372,"sku":"9783031966798","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031966798_0d2842ce-8f46-4647-9593-5ab537e6e120.jpg?v=1773311679","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031966798","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}