{"product_id":"9783031959202","title":"Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making","description":"\u003ch1\u003eContemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making\u003c\/h1\u003e \u003ch2\u003eRajagopal\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003eThis book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-10-02\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031959202\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-95921-9\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 439\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":44309913501836,"sku":"9783031959202","price":152.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031959202.jpg?v=1772947995","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031959202","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}