{"product_id":"9783031904967","title":"Future of Business and Finance: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling","description":"\u003ch1\u003eFuture of Business and Finance: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling\u003c\/h1\u003e \u003ch2\u003eKrämer, Andreas; Burgartz, Thomas; Muzzu, Christina\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-IN; mso-fareast-language: EN-IN; mso-bidi-language: AR-SA;\"\u003eThis book explores \u003cspan style=\"color: #2e2f30; background: white;\"\u003eCustomer Value-centered Management\u003c\/span\u003e as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated \"value-to-value segmentation\" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-07-17\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031904967\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-90497-4\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 348\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44309680881804,"sku":"9783031904967","price":80.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031904967.jpg?v=1776037075","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031904967","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}