Future of Business and Finance: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling

Krämer, Andreas; Burgartz, Thomas; Muzzu, Christina

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

Details

Published by: Springer

Publication Date: 2025-07-17

Format: Hardcover

ISBN-13: 9783031904967

DOI: 10.1007/978-3-031-90497-4

Dimensions: 235cm x155cm

Pages: 348