{"product_id":"9783031901225","title":"Classroom Companion: Business: Text and International Cases","description":"\u003ch1\u003eClassroom Companion: Business: Text and International Cases\u003c\/h1\u003e \u003ch2\u003eStoyanov, Dobromir Kirilov\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs the first comprehensive and systematic study of vending retail marketing, \u003cem\u003eVending Retail Marketing\u003c\/em\u003e by Dr. Dobromir Kirilov Stoyanov offers an interdisciplinary exploration of vending as a strategic retail phenomenon. The book traces the historical evolution of vending machines—from early automatic dispensers to contemporary AI-powered systems—highlighting their transformation into intelligent retail interfaces. Addressing a clear gap in the literature, which has previously been dominated by entrepreneurial manuals or socially oriented academic studies, it situates vending within a broader business and marketing context.\u003c\/p\u003e\n\u003cp\u003eStoyanov analyzes vending as a retail channel, an industrial product, an advertising medium, and a service innovation. He provides structured classifications of vending systems by product type, payment technologies, distribution strategies, and communication models, supported by global market data and applied examples. Primarily intended for undergraduate and graduate students in business, marketing, and information systems, the book also serves practitioners seeking to implement both conventional and smart vending solutions.\u003c\/p\u003e\n\u003cp\u003eBy combining strategic analysis with technological insight, \u003cem\u003eVending Retail Marketing\u003c\/em\u003e establishes vending retail marketing as an emerging interdisciplinary research field.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-07-09\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031901225\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-90123-2\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 153\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44309682192524,"sku":"9783031901225","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031901225.jpg?v=1773312231","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031901225","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}