{"product_id":"9783031880667","title":"The Research Contributions of Donald R. Lehmann to Marketing, Volume 4 Customer Behavior","description":"\u003ch3\u003eGreat Thinkers in Marketing\u003c\/h3\u003e\u003ch1\u003eThe Research Contributions of Donald R. Lehmann to Marketing, Volume 4\u003c\/h1\u003e\u003ch2\u003eCustomer Behavior\u003c\/h2\u003e\u003ch3\u003eJeffrey R. Parker\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cspan lang=\"EN-IN\" style=\"font-size: 11.0pt;\"\u003eThe \"Great Thinkers in Marketing\" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume. \u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan lang=\"EN-IN\" style=\"font-size: 11.0pt;\"\u003eThis set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy. \u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan lang=\"EN-IN\" style=\"font-size: 11.0pt;\"\u003eThis volume, edited by Jeffrey Parker, highlights the conceptual and methodological diversity found across Lehmann's research on consumer behavior. Along with a collection of his articles related to the topic, it features an interview with Lehmann himself and three insightful commentaries from his frequent co-authors. This work demonstrates Lehmann's dedication to utilizing research to tackle significant real-world marketing challenges, offering valuable insights for academics and practitioners.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan lang=\"EN-IN\" style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Times New Roman',serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-IN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eJeffrey R. Parker\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-IN\" style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Times New Roman',serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-IN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e is an Associate Professor and Coordinator of the Marketing PhD Program at the University of Illinois-Chicago, USA. His research examines a spectrum of theoretical (e.g., causal reasoning and judgment, mental accounting, mental representations, and choice architecture) and substantive (e.g., food choices, brand attitudes, collaborative consumption, and responsibility judgments) topics in consumer behavior.\u003c\/span\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 July 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783031880667\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e616\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44334620016780,"sku":"9783031880667","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031880667.jpg?v=1780602994","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031880667","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}