{"product_id":"9783031834660","title":"Sustainability Marketing in Emerging Economies Conceptual and Empirical Perspectives","description":"\u003ch3\u003ePalgrave Studies of Marketing in Emerging Economies\u003c\/h3\u003e\u003ch1\u003eSustainability Marketing in Emerging Economies\u003c\/h1\u003e\u003ch2\u003eConceptual and Empirical Perspectives\u003c\/h2\u003e\u003ch3\u003eAlbert Anani-Bossman | Takalani E. Mudzanani | Devika Pillay\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThis book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from cases across several emerging economies, including South Africa, Ghana, Nigeria, and Turkey, it examines how organisations can create long-term societal value through sustainable practices.\u003c\/p\u003e\r\n\r\n\u003cp\u003eReflecting the increasing pressure for organisations to adopt sustainability practices, the need for this book is rooted in what organisations in emerging economies stand to gain from the adoption and implementation of sustainable marketing strategies. Chapters address consumer behaviour and demonstrate best practices for integrating sustainability into marketing strategies. The opportunities and challenges associated with implementing sustainability strategies post-COVID are also explored.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis book, therefore, offers essential pathways and shares evidence of sustainability marketing. Covering topics such as the sustainability marketing mix, social marketing, sustainable consumption, and the role of communication, it is a valuable contribution to the ongoing discussion on sustainability from the perspective of emerging economies.\u003c\/p\u003e\r\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAlbert Anani-Bossman\u003c\/strong\u003e is a Senior Lecturer in Public Relations and Communication Management and Head of the Public Relations Department at the Faculty of Public Relations, Advertising and Marketing, the University of Media, Arts and Communication- Institute of Journalism, Ghana. He is also a communication specialist with more than 15 years of experience in marketing communication. His research interests are public relations and communication management, measurement and outcomes evaluation, organisational communication, crisis communication, integrated communication and reputation management.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eTakalani Eric Mudzanani\u003c\/strong\u003e is a Full Professor of Communication Science at the University of South Africa (UNISA), where he teaches public relations. He has publications in tourism, marketing, and public relations.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eDevika Pillay\u003c\/strong\u003e is a Senior Lecturer at the School of Management, Information Technology and Governance, University of KwaZulu Natal, South Africa.\u003c\/p\u003e\r\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e01 March 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783031834660\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e344\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":51026351030412,"sku":"9783031834660","price":197.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031834660.jpg?v=1782428686","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031834660","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}