{"product_id":"9783031753664","title":"Personalized News Communication and Media Trust in the Modern Era","description":"\u003ch1\u003ePersonalized News Communication and Media Trust in the Modern Era\u003c\/h1\u003e\u003ch3\u003eKirsten Johnson | Burton St. John III\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Journalism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThis book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news. The book examines tactics such as the use of transparency cues in stories, responsiveness to audience comments, and disclosing personal information to consumers. It also addresses the challenges of news personalization, including how messaging from vested interests may also be seen by audiences as personalized news. In an age when individuals are increasingly determining their own ecology of news sources, this book offers a unique perspective on an emerging area of news customization and personalization.\u003c\/p\u003e\r\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003eKirsten Johnson, Ph.D., is a Professor in the Communications Program at Elizabethtown College in Pennsylvania. She has co-authored two textbooks, \u003cem\u003eThe Broadcast News Toolkit\u003c\/em\u003e and \u003cem\u003eShoot, Edit, Share\u003c\/em\u003e. She conducts research in the areas of perceived credibility and trust of news, as well as citizen journalism.\u003c\/p\u003e\r\n\r\n\u003cp\u003eBurton St. John III, Ph.D., is Professor of Public Relations at the University of Colorado, Boulder.  His research encompasses risk and crisis communication involving the fields of public relations and journalism.\u003c\/p\u003e\r\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e28 February 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783031753664\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e209\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":51033098780812,"sku":"9783031753664","price":125.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031753664.jpg?v=1782487726","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031753664","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}