{"product_id":"9783031621376","title":"Advances in Digital Marketing and eCommerce: Fifth International Conference, 2024","description":"\u003ch1\u003eAdvances in Digital Marketing and eCommerce: Fifth International Conference, 2024\u003c\/h1\u003e \u003ch2\u003eMartínez-López, Francisco J.; Martinez, Luis F.; Brüggemann, Philipp\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.\u003c\/p\u003e\n\n\u003cp\u003eThis volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-06-21\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031621376\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-62135-2\u003c\/p\u003e \u003cp\u003eDimensions: 235.0cm x155.0cm\u003c\/p\u003e \u003cp\u003ePages: 318.0\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":45587551223948,"sku":"9783031621376","price":197.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031621376.jpg?v=1767238966","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031621376","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}