{"product_id":"9783031563393","title":"Patient Engagement in Pharma: A Psychologist Perspective","description":"\u003ch1\u003ePatient Engagement in Pharma: A Psychologist Perspective\u003c\/h1\u003e \u003ch2\u003eRiaz, Sumira\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eTerms such as “patient engagement”, “centricity”, and “patient first” are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient.\u003c\/p\u003e\u003cp\u003e Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.\u003cbr\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2024-04-16\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031563393\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-56340-9\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 80\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":45442904260748,"sku":"9783031563393","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031563393.jpg?v=1776871114","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031563393","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}