{"product_id":"9783031490040","title":"Springer Business Cases: Teach Human-to-Human Marketing Effectively","description":"\u003ch1\u003eSpringer Business Cases: Teach Human-to-Human Marketing Effectively\u003c\/h1\u003e \u003ch2\u003eKotler, Philip; Pfoertsch, Waldemar; Sponholz, Uwe; Sulaj, Kejsi\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.\u003c\/p\u003e\u003cp\u003e'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2024-02-08\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031490040\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-49005-7\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 181\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44395562369164,"sku":"9783031490040","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031490040.jpg?v=1772938297","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031490040","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}