Customer Centric Support Services in the Digital Age: The Next Frontier of Competitive Advantage

Sheth, Jagdish N.; Jain, Varsha; Mogaji, Emmanuel; Ambika, Anupama

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.

Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.

The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.

Details

Published by: Palgrave Macmillan

Publication Date: 2025-01-04

Format: Paperback

ISBN-13: 9783031370991

DOI: 10.1007/978-3-031-37097-7

Dimensions: 210cm x148cm

Pages: 294