{"product_id":"9783031370960","title":"Customer Centric Support Services in the Digital Age The Next Frontier of Competitive Advantage","description":"\u003ch1\u003eCustomer Centric Support Services in the Digital Age\u003c\/h1\u003e\u003ch2\u003eThe Next Frontier of Competitive Advantage\u003c\/h2\u003e\u003ch3\u003eJagdish N. Sheth | Varsha Jain | Emmanuel Mogaji | Anupama Ambika\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Customer Relations\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThis book explores how customer service can become the singular competitive differentiator for organizations in the digital era.\u003c\/p\u003e\n\u003cp\u003eGiven the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.\u003c\/p\u003e\n\u003cp\u003eThe book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eProf. Jagdish N. Sheth \u003c\/b\u003eholds the Charles H. Kellstadt Professor of Business at Emory University, Georgia, USA, and has published more than 300 research papers and 30 books. He is a Fellow of the American Psychological Association, American Marketing Association, and Academy of Marketing Science.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProf. Varsha Jain\u003c\/b\u003e is AGK Chair Professor of Marketing at MICA, India. She is Associate Editor of four global “A” journals, has authored 140+ publications, and received 25 awards. She is a visiting guest at Emory Business School and a visiting scholar at University of Greenwich, UK and Northwestern University, USA.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDr. Emmanuel Mogaji\u003c\/b\u003e has a Ph.D. in Marketing. He is an Associate Professor in Marketing at the Keele Business School, Keele University, UK. He is a Fellow of the Higher Education Academy.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMs. Anupama Ambika\u003c\/b\u003e is a Lecturer in Marketing at the Institute of Management Technology, Dubai, UAE. Her research interests are atthe intersection of technology consumer behavior and digital marketing. She has published her research in leading marketing and consumer behavior journals.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 January 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer International Publishing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783031370960\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e294\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":46034845859980,"sku":"9783031370960","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031370960.jpg?v=1782431303","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031370960","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}