{"product_id":"9783031329784","title":"The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric","description":"\u003ch1\u003eThe Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric\u003c\/h1\u003e \u003ch2\u003eBengtson, Erik; Mossberg, Oskar\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is an open access book.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-06-29\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031329784\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-32979-1\u003c\/p\u003e \u003cp\u003eDimensions: 210.0cm x148.0cm\u003c\/p\u003e \u003cp\u003ePages: 163.0\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44676899012748,"sku":"9.78303E+12","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031329784.jpg?v=1760458582","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031329784","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}