{"product_id":"9783031307195","title":"Management for Professionals: Redefining Customer Experience through Digital Customer Engagement","description":"\u003ch1\u003eManagement for Professionals: Redefining Customer Experience through Digital Customer Engagement\u003c\/h1\u003e \u003ch2\u003eSchneider, Uli; Hoika, Jürgen\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.\u003c\/p\u003e\u003cbr\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-06-10\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031307195\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-30720-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 251\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":44676826267788,"sku":"9783031307195","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031307195.jpg?v=1775787891","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031307195","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}