Histories of the Sacred and Secular, 1700–2000: Retailing Religion

Hardin, John C.

This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century. 

Details

Published by: Palgrave Macmillan

Publication Date: 2022-12-15

Format: Hardcover

ISBN-13: 9783031130434

DOI: 10.1007/978-3-031-13044-1

Dimensions: 210cm x148cm

Pages: 391