{"product_id":"9783031129643","title":"Management for Professionals: A Non-technical Practitioners' Guide","description":"\u003ch1\u003eManagement for Professionals: A Non-technical Practitioners' Guide\u003c\/h1\u003e \u003ch2\u003eKerkhove, Louis-Philippe\u003c\/h2\u003e \u003cp\u003eThis book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.\u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-10-07\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031129643\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-12962-9\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 257\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47400980938892,"sku":"9783031129643","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031129643.jpg?v=1775787839","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031129643","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}