{"product_id":"9783031127762","title":"Product and Service Design Innovation","description":"\u003ch1\u003eProduct and Service Design Innovation\u003c\/h1\u003e \u003ch2\u003eFernandes, António Augusto\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis textbook describes strategic product and service planning, introducing the concept of innovation. Linear models of product development are presented, and the product concept and system architecture generation are introduced. The responsiveness of the development process to uncertainty and complexity is covered, as well as ways of managing  portfolios, programmes and projects. This textbook results from the author's experience of teaching more than 40 years. The methods described in the book have been taught and applied by the students. Examples of concept development projects of products and services carried out by the students are described, many of them revealing great creativity.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-10-04\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031127762\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-12774-8\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 274\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47716833656972,"sku":"9783031127762","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031127762.jpg?v=1776867581","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031127762","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}