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Fear is an inescapable part of how human beings experience reality. The impact of fear becomes particularly evident in a crisis. When a crisis strikes, be it a war, a pandemic, global warming or a financial crisis, leaders are challenged to exercise sound judgement by speaking and acting. This book argues that there are three fears every leader has to know – apocalyptic fear, political fear, and private fear. By appealing to these three fears in an adequate manner, a leader’s appeal to fear may serve a constructive purpose in a crisis.
Published by: Palgrave Macmillan
Publication Date: 2022-08-06
Format: Hardcover
ISBN-13: 9783031089831
DOI: 10.1007/978-3-031-08984-8
Dimensions: 210cm x148cm
Pages: 136