{"product_id":"9783031072956","title":"Palgrave Studies of Public Sector Management in Africa: Public Relations and Brand Communication Perspectives","description":"\u003ch1\u003ePalgrave Studies of Public Sector Management in Africa: Public Relations and Brand Communication Perspectives\u003c\/h1\u003e \u003ch2\u003eAdeola, Ogechi; Katuse, Paul; Kakra Twum, Kojo\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cp\u003eAfrican nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. \u003c\/p\u003e\n\n\u003cp\u003eTogether with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector. \u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-10-07\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031072956\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-07293-2\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 244\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":44477688250508,"sku":"9783031072956","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031072956.jpg?v=1776791937","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783031072956","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}