{"product_id":"9783030975883","title":"Rethinking Horror in the New Economies of Television","description":"\u003ch1\u003eRethinking Horror in the New Economies of Television\u003c\/h1\u003e \u003ch2\u003eGaynor, Stella Marie\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003eThis book explores the cycle of horror on US television in the decade following the launch of \u003ci\u003eThe Walking Dead\u003c\/i\u003e, considering the horror genre from an industrial perspective. Examining TV horror through rich industrial and textual analysis, this book reveals the strategies and ambitions of cable and network channels, as well as Netflix and Shudder, with regards to horror serialization. Selected case studies; including \u003ci\u003eAmerican Horror Story\u003c\/i\u003e, \u003ci\u003eThe Haunting of Hill House\u003c\/i\u003e, \u003ci\u003eCreepshow\u003c\/i\u003e, \u003ci\u003eAsh vs Evil Dead\u003c\/i\u003e, and \u003ci\u003eHannibal\u003c\/i\u003e; explore horror drama and the utilization of genre, cult and classic horror texts, as well as the exploitation of fan practice, in the changing economic landscape of contemporary US television. In the first detailed exploration of graphic horror special effects as a marker of technical excellence, and how these skills are used for the promotion of TV horror drama, Gaynor makes the case that horror has become a cornerstone of US television.\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2022-06-08\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783030975883\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-030-97589-0\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 261\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":44334569816204,"sku":"9783030975883","price":107.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783030975883.jpg?v=1776865935","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783030975883","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}